Bill GreenBARACK'S COPYWRITING IS SUPREME
November 6th 2008 02:06
Barack’s e-mail campaign transcended copywriting for any other product in any media.
I had previously forwarded him insights I had on China and suggested my book Compulsively Murdering Mao: China is not going to save any nation without that country trading its freedoms.
Back came the e-mails, for now they had my address. “ It’s all in your hands, Bill,” the e-mail read, and then a request for an infinitesimal amount of money. Next came one from Michelle: I know you have done so much already, but Barack needs more …” Another came from the campaign manager, David Plouffe, possibly the designer of the e-mail campaign. It suggested if I couldn't make a donation I could get others out to vote.
The fourth was from Barack, “I want you to be with me on election night. I have five special seats in the front row.” It continued, implying if I was a large donor I would be considered for the free seats and they would fly me there.
What were these e-mails designed to do?
1. Appeal to the recipient’s vanity.
2. Dispense with powerlessness.
3. Show that no matter your past, Barrack was not making judgments on you.
4. Indicate you were accepted.
And it will continue after the campaign. The fifth e-mail read:
“I’m about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.
“We just made history.
“And I don’t want you to forget how we did it.”
It went on to say how much work they knew I had put into the campaign. Then, “We have a lot of work to do to get our country back on track, and I’ll be in touch soon about what comes next.” Aaah, the fifth reason in the design.
There is a sixth: to take away the hate embedded in psycho assassins, for suddenly the target for their hatred is offering friendship. Professional assassins aren’t going to have to rely on e-mail to discover where he is located at any particular time.
I had previously forwarded him insights I had on China and suggested my book Compulsively Murdering Mao: China is not going to save any nation without that country trading its freedoms.
Back came the e-mails, for now they had my address. “ It’s all in your hands, Bill,” the e-mail read, and then a request for an infinitesimal amount of money. Next came one from Michelle: I know you have done so much already, but Barack needs more …” Another came from the campaign manager, David Plouffe, possibly the designer of the e-mail campaign. It suggested if I couldn't make a donation I could get others out to vote.
The fourth was from Barack, “I want you to be with me on election night. I have five special seats in the front row.” It continued, implying if I was a large donor I would be considered for the free seats and they would fly me there.
What were these e-mails designed to do?
1. Appeal to the recipient’s vanity.
2. Dispense with powerlessness.
3. Show that no matter your past, Barrack was not making judgments on you.
4. Indicate you were accepted.
And it will continue after the campaign. The fifth e-mail read:
“I’m about to head to Grant Park to talk to everyone gathered there, but I wanted to write to you first.
“We just made history.
“And I don’t want you to forget how we did it.”
It went on to say how much work they knew I had put into the campaign. Then, “We have a lot of work to do to get our country back on track, and I’ll be in touch soon about what comes next.” Aaah, the fifth reason in the design.
There is a sixth: to take away the hate embedded in psycho assassins, for suddenly the target for their hatred is offering friendship. Professional assassins aren’t going to have to rely on e-mail to discover where he is located at any particular time.
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