Animal clinics today have different strategies to attract and keep loyal clients. Whether via online or traditional marketing, it’s always better to offer something new to your existing and potential customers.
From distributing veterinary reminder postcards to organizing a social media animal photo contest, people always love fresh ideas. To help you get started, here are some ideas for your future campaigns:
1. Stay active with the community
One of the best ways to jump start a campaign is to reach out to your community. Look for reputable animal welfare groups. Be active in some of their activities. You can offer free basic pet care services, such as vaccination, checkups, or grooming.
Giving starter kits with vitamins and other essentials to new rescuers is also a good idea. Encourage members and other participants to register for your loyalty program. From there, you can start expanding your network.
2. Launch a tiered-reward scheme
Tiered-reward has become a popular customer loyalty program. You can do this by rewarding your clients with stamps or stickers every time they buy your vet products or hire your services. For every two or three stamps, they can get discounts on any merchandise or free service on their next visit. Through this reward system, you can keep customers coming back and grow your veterinary practice.
3. Implement a referral incentive program
Don’t take the value of referrals for granted. Getting new customers from existing clients is a sign of good relationships. Show your love, gratitude, and a little generosity by giving incentives to your loyal customers. Other than offering discounts or free service, you can send them postcards.
4. Start posting videos online
Take advantage of today’s technology by posting educational videos on your social media page or YouTube channel. Take this opportunity to showcase the team’s credentials. You can conduct webinars or go live on Facebook. Give them tips on basic treatments, prevention, and daily routine to keep their pets healthy and happy.
There are many other ways to attract new customers and maintain good relationships. Be open to new ideas. Conduct surveys to get more feedback from the pet owners you serve.